If you utilize e-mail well, you can keep your customers with you 3 times as long. What is the most personal way to contact someone on the internet? Email is the answer. By using email you can sell to your customers over and over again, by forging a trusting relationship and making a business opportunity based on your individual personality.

Google AdWords discussions are incomplete without a conversation about how to turn that costly millisecond click into a long lasting relationship. When an individual clicks on your AdWords ad, you pay 50 cents regardless of what happens afterward. If your potential client only looks at your page for a few seconds then leaves, chances are you won’t see him again unless you pay again.

You are paying 50 cents for five seconds of this guys time-WOW, that works up to be $600 per hour! That way of looking at it could be depressing, but, if that individual leaves their email address, you can correspond with them on an ongoing basis for a fraction of that 50 cents, or for free. With a choice between buying your $1,000 product and giving you his email address which is more likely? You can still sell him your product later.

The more complex your sales process; the more important it is to break it up into bite-sized steps.

The Strength Of Your E-Mails Is Centered On Being Personal.

So-so advertisers don’t fully comprehend the very personal quality of e-mail. They don’t understand how simple it is to take a good prospect and make them turn away simply by disrespecting that personal quality that is intrinsic with email.

When you are composing your emails write as is you are talking to one person, unless you are writing to a group where each member knows the other members. Writing to a crowd when your email is addressed to individuals is that last thing you want to do. Speak to your client, an individual.

1. A “From” Field that Shows You’re a Real Person

It is likely that if the person-to-person style was effective in the body of your email, than it will also be effective in other aspects of your email. For instance, in your “from”. Think about the different feelings these “from” lines evoke:

Bill Kastl

William Kastl

William D. Kastl

Nakatomi Corporation

William D. Kastl, Nakatomi Corporation

Nakatomi Sales Department

Bill Kastl, Nakatomi Sales

Without the “spam” look you want to be amiable and personal. Spammers aim for this look themselves, the “this is from your long lost friend” look, so the truly personal look can be a difficult thing to achieve. The ticket is to include something in the email that is so connected to their peculiar interest that spammers could never have invented it.

Select a “from” field that will cement your customers to you.

2. A Provocative Subject Line

The most important thing about e-mail is that its success or failure is all about context. E-mail subject lines work not because they follow standard copywriting formulas but because they tap into what specific people are interested in at a particular time.

If we showed you generic examples of e-mail subject lines, it would be almost impossible for them to not sound like spam. So let’s take examples from a specific context that you understand: Google AdWords

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The subject lines don’t blare at the reader with cheap promotional verbiage, they are suggesting to the reader that there is a tale to be told. They intrigue them instead of repelling them.