If you want to make money online then you need to know these things… How to target a group of people who have money to spend online. How to sell them more of what they like to purchase. And how to sell them on buying from your website.

The next step is getting website visitors and getting them to join your list.

You may have heard that the money is in the list. Absolutely true. The problem is less than 10% of Internet marketers know how to build their list. So let’s discuss this all important topic.

The majority of your success on the Internet is due to generating traffic and getting those people to join your list. It’s rather easy to do this. Here’s how…

First, you’ve got to put your focus on building a list. Nothing else should be more important to you. All your marketing efforts should result in getting people on your list.

Next, create a “hook” that compels people to join your list. The hook is usually some valuable information product you give away for free. You put up a simple web page promoting that freebie. To get it people have to give you their email address. Fair exchange if you ask me.

STEP THREE: Drive traffic to this lead capture page almost exclusively. Of course, how you drive traffic is also critical. Let’s talk about traffic generation methods.

I like driving taffic to my web pages using ezines, articles and joint ventures.

Okay. So let’s tackle article marketing. What you do is write up a simple article that is several hundred words long. No more than about 700 words. Include a resource box with a link to your website. People who click on that link will be taken to your lead capture site.

Submit at least one article per week to the different article directories. You can do a simple search online to find article submission services and software. It’s best to use these instead of trying manual submissions.

Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.

Again, ezine ads should be written to drive traffic to your lead capture page. Search online for ezines in your target market. You’ll find plenty of them unless you’re in a really small niche.

The idea behind joint ventures is to leverage someone else’s list. This has to be done in a mutually beneficial way. They promote your lead capture page and free offer and you promote theirs.

Joint ventures work when there is reciprocation. In most cases, you can’t expect a joint venture partner to promote your free offer if you can’t promote something for them in return.

Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.

In the next article in this series, we’ll discuss how to make money from your list.