Filed Under (Domains) by Smash Masterson on July-16-2008
by Smash Masterson

It is pretty plain to see exactly what somebody wants by want they have typed out on the keyboard: There are so many people that search for cell phones who will actually type in cellphones.com time after time so these guys can save loads in advertising costs.

Quality has not effect on your site’s traffic. Banners and pop ups have no negative effect on traffic. A high price range product will not deter traffic. The quality of the site content won’t even stop traffic coming. The reason is that the actual domain name is that powerful that it alone will send your site traffic. I would highly recommend that you would do the opposite though to get better conversions.

Direct Navigation occurs when somebody types in the dot com site directly into the search box and this type in traffic accounts for half of all internet traffic. Obviously most people are typing in the search engine names like Google, but even so 20% are not. Earlier on in the year I was at a seminar in Las Vegas and we dealt we the influence of user habits on traffic and I really learned just how important this new found knowledge was going to make me a whole load of money.

More facts - 1) Address bar searches account for 31% of total searches. 2) The search bar accounts for 28% of the total of address lookups. Domainers actually earn quite a lot of their income due to the alarming fact that most people just don’t know how to use the internet. So I suppose this would be why “yahoo.com” topped the list of searched terms.

The visitor value of a site like cellphones.com would reach around 125,000 direct visits per month so what would they have to do with such domain name power to reach 6 figure net monthly profits? Well they would only need to put in place a well run affiliate program on one side and then pay about a dollar for “cell phones” as a keyword. That it not a lot of effort to turn a domain name into a million bucks a month.

Imagine that you also owned cell phone store. You would probably hit the jackpot as a name like cellphones.com could probably increase sales by 2 or 3 million dollars every month and it’s all down to domain credibility, so a domain like cellphones.com would probably reach a seven figure number. The underlying fact is that domain names should always be part of a very well structured business plan. Investment-grade keyword domains are the actual basis for this e-commerce powerhouse which pays dividends and gives income up until you make the decision to sell your site.

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