A sales letter that is cleverly-written is similar to a sales person in a department store except you don’t have to provide benefits for or compensate your sales letter! Your sales letter instead works tirelessly around the clock, year-in-and-year-out, representing you, your business, your product or service and generating sales. But before you can reap the many benefits of a winning sales letter such as this, you must first learn how to construct a sales letter that is persuasive, compelling, thought-provoking and high-converting. Furthermore, your sales letter should be written with your target market in mind.